Making the right waves when you want to market a business is always the most challenging aspect of going live with a project. There are so many other folk out there trying to get in your way. Once the business becomes fully operational, with orders rushing in at all hours of the day and night, then step back and check that your time is spent on quality pickings. A good website is an absolute must. With lots of others, engaging their interest will be harder so making sure you have the best developer offering you every means of collecting enquirers is more than super important. The competition must be held at arms length and not all cosy. Your web site has to be big and easy to navigate. The call back and instant chat features need to be manned as often and without delay as possible. Everything in fact becomes now, now and now, if not before!