I have been inestigating various options for getting myself lean, fit and fully functional for the winter approaching. I always say I’m going to lose those extra pounds before I go on my annual late summer jaunt. Sadly I always gain weighty Lbs and lose £s in expenses – not the idea! This quest for balance financially, home efficiency and health wise, I surfed basic weights for home use, but stumbled a local gym set up near my home. It’s actually been there for years but was always male orientated; sweaty weights room upstairs and generally not an inviting atmosphere. So different now. Operating as a boutique gym for ladies with fully trained staff, the cleverly geared marketing and business ethos to attract and retain ladies to take short circuits work definitely caught my eye! Here’s a sterling example of taking a tired business, planned reinvestment with total rebranding. Can’t wait to be a member!