When you sart up a business, whatever the product, there is a certain amount of leg work that needs to be attended to before you hear the happy sound of ‘cash’ rolling in. Although it it must be said that ‘cash’ is about the last thing that will roll in if you begin as you mean to go on. With a really effective marketing strategy it is possible to really make a huge impact. Clever sales and promotional techniques bring in interest from surprising sources through good links and social media pop ups. Having sourced the goods and ensured you are meeting a niche market need, the last thing you want is for your efforts to disappear in a cloud of non interest because you haven’t promoted them correctly. Getting the right web agency onboard at the beginning will also be worth the fee and will pay dividends for ever after.